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DESIGN
Visual design
It's true, people do
not visit corporate websites to admire design. But
a well-designed website offers a pleasant experience,
which adds to the 'stickiness' of the site. With printed
material, good design can make the difference between
someone picking up a brochure or ignoring it. |
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At The
Information Company we use our comprehensive design expertise
to deliver solutions that are aesthetically pleasing as
well as functional. Be it with websites, corporate print
collateral, simple visual elements or complex animation,
we help clients enhance their content with our design.
We ensure that our clients get the most
of our understanding of design by:
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Tailoring
design to serve a purpose. |
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Making
readability a key issue. |
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Being
innovative with colours and contrast. |
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Using
photographs, graphics, animation and typography to
embellish, rather than subdue, content |
We also use our design
expertise to enhance the user experience with our software
products. The use of software has moved out of the
restricted cabins of software engineers and on to the
desk of every executive and professional. Companies can
derive the greatest returns from enterprise software products
if they are designed in a way as to ensure pleasant user
experience as well as high levels of usability.
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Design must be functional
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| People do not visit
business websites to admire art (for that they go to an
art gallery or museum). They visit business websites to
get information and transact business. Visual design must
be used to enhance the user experience of the content,
not overwhelm it. |
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basic approach pervades all our design work. |
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distinguish between how people see websites and how they
see other media, such as brochures or press advertisements.
We also distinguish between different kinds of websites
- corporate websites, product sites, micro-sites, intranets.
The visual design must be tailored to the purpose. |
| Our design
approach is inextricably connected with our overall approach
to usability and user experience. So we take into account
issues like download speed (with an online offering),
or quality of paper (for printed brochures or newsletters). |
| We believe
we know what we are doing because we have invested years
of time, money and effort in research into these issues.
So, when you hire us, you get the benefit of our research
as well as our strategic thinking and our skill base. |
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See our
design portfolio.
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| Contact us: |
| marketing@ticworks.com |
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