Media

How are brands benefitting from the metaverse?

Shubha Madhukar delves into brand engagement in a new, virtual landscape in an article published by Reputation Today

The metaverse could be the next big thing to fundamentally and irreversibly alter how people and brands connect with each other says Shubha Madhukar. She illustrates her point with examples of Indian brands, celebrities and even events experimenting with the metaverse to increase engagement with their audiences. Read her article published by India's first magazine for PR and Communications – Reputation Today – here.