Internal communication is the dynamic pulse that sustains an organisation's vitality. It acts as a catalyst that sparks enthusiasm, involves employees, and propels a workplace towards achieving excellence. This vital function encompasses a range of activities designed to facilitate the seamless exchange of information and foster collaborative interactions between employees and the organisation, ultimately creating a high-performance workplace.
However, effective internal communication is far from simple, and many organisations struggle with the challenge of communicating effectively with their own people. In today's fast-paced business landscape, mastering this function has been more crucial than ever before.
It serves as the lifeline that keeps employees connected, well-informed, and cultivates a shared understanding of the company's mission, purpose, and values. Its significance lies in keeping employees informed about the organisation's latest initiatives and serving as a trusted source of information.
Successful internal communication extends beyond mere information dissemination. It is about leader-employee communication, engaging employees, and giving them a voice.
TIC has been the internal communication agency of choice for some of India's biggest and best companies, such as the Tata Group, the Aditya Birla Group, and Mahindra, to name a few. Our distinctive approach involves providing clients with integrated solutions, leveraging our proven expertise in technology, content, and design.
Leadership communication
According to a Forbes report, employees who trust leaders are 12 times more engaged in their work.
Communication between leaders and employees of an organisation is a key activity. And building trust and transparency are the primary aspects. As an internal communication agency, TIC partners with organisations in consulting, ideation, content, and design for activities such as Townhalls, Coffee with leader sessions, Dialogues and many more.
Employee engagement
According to a Gallup survey, companies with a highly engaged workforce are 21% more profitable. Employee engagement at companies refers to the level of emotional commitment that employees have towards their work. Engaged employees are more likely to take ownership of their work and actively contribute to the organisation's growth and success.
As the leading communication agency, TIC collaborates with organisations on consulting, brainstorming, and executing employee engagement initiatives. Our goal is to ensure that employees remain fully engaged, motivated, and connected.
Internal branding
Fostering a strong internal brand goes beyond emotional bonding with the organisation's mission; it extends to the brand as a whole. Nurturing this connection helps employees develop a deeper affinity with the brand itself, which in turn strengthens their sense of belonging. This deepened connection also cultivates a greater emotional attachment to the organisation's purpose and strategic goals. Consequently, they emerge as powerful brand advocates.
As the internal communication agency, our mission is to nurture a stronger emotional bond between employees and the organisation's overarching purpose and strategic objectives.