Podcasts
How did this become a thing?
Have you ever watched a creative idea and wondered how in the world did this become so popular? Do you sometimes catch yourself humming the tune of a recent song over and over again? Or have you ever replied to a question with the catchphrase from an old ad campaign? If you have done one or all of the above, this is the show for you! On How did this become a thing? We take a closer look at why an idea or a thought becomes such a huge hit! Answers to all this and more! Join us every week on a TIC Original podcast, How did this become a thing?
Season 3
Veganism: How did this become a thing?
What if we told you veganism is not a 2000s thing but more like a 1900s thing. Really. Don’t believe us? Listen to the podcast to know more!
06:13
Urdu or Hindi: what are you really speaking?
Imagine how your favourite Bollywood songs would sound if we changed them to their original Hindi words. On this episode, we delve deep into what really is Hindi and are we speaking Urdu on a daily basis. Listen now!
03:49
Season 2
UX or User Experience: How Did This Become A Thing?
Not too many of us may know about UX, but it is something that is part of modern living. Companies are now choosing to invest heavily in UX because they know good user experiences mean happy, satisfied, returning customers. But what is UX and how did this become a thing? We find out!
03:54
ASMR: How Did This Become A Thing?
ASMR may be the new buzzword on ads, marketing, even podcasts, but do you know what ASMR really means and why people find it so relaxing? Get the buzz on all things ASMR and find out How ASMR became a thing!
04:40
Rainbow Flag to represent LGBTQ Pride: How Did This Become A Thing?
Rainbow flags are now a common symbol of LGBTQ pride. But do you who first came up with the idea of using the colours of the rainbow on a flag for the pride community? The rainbow flag can now be seen on mugs, t-shirts, bags and random pieces of merchandise. We find out how did they become a thing on this episode!
03:53
Clickbait Headlines: How Did This Become A Thing?
Clickbait headlines are irresistible things on the internet that play on our curiosity and our urge to know more. They are written cleverly, often sensationalized, and speak directly to us. So, what is the origin of clickbait headlines and how did they become a thing?
03:52
Chat GPT: How Did This Become A Thing?
Who hasn't heard of ChatGPT? The conversational artificial intelligence chatbot is slowly taking over the world one prompt at a time and we decode why it has become such a thing! With over a billion users since its launch in November 2022, Chat GPT is building a loyal fanbase because it is casual, conversational, and free to use.
04:42
Indian Women's Day Campaigns: How Did This Become A Thing?
International Women's Day may come and go, but great campaigns by brands and corporates have the power to stay in our minds. They subtly push their message across and end up going viral! How do they become a thing? This year, we take a closer look at campaigns that made a difference by cutting through the clutter
04:36
Pathaan: How Did This Become A Thing?
Pathaan, Shah Rukh Khan's blockbuster hit is all anyone from Bollywood can talk about these days. The movie has high-powered action sequences, an amazing cast, and slick dialogues. What it doesn't is a new story. So, to kick off Season 2 of How Did This Become a Thing, we take a closer look at what makes Pathaan such a viral phenomenon! Tune in NOW!
04:14
Season 1
Swiggyman On The Horse: How Did This Become A Thing?
An amateur video showing a man on a horse with a Swiggy delivery bag goes viral prompting the company to step in and issue a statement. Who is this mystery man delivering food on a horse? Swiggy announces a bounty for anyone with information on the man and his horse.
03:50
Koffee with Karan: How Did This Become A Thing?
On Karan Johar's Koffee with Karan, the colours are always bright, the coffee is always steaming, as perfectly coiffed guests sit down to chat with Karan about their movies, their love life, and their industry rivals. But when and how did it become thing?
05:27
Alisha Chinai's Chamkega India: How Did This Become a Thing?
Made In India, a pop song released in 1995 put both the singer, Alisha Chinai and the Indipop genre on the map. The song was an overnight sensation and paved the way for artists to explore the Indipop space. Alisha Chinai is back with a new video, will it become a thing?
07:02
Yoga: How Did This Become a Thing?
Yoga for some, is a life-changing discipline that helps them keep their mind and body active, for others, it is a series of body-contorting poses that are too difficult to even try. Whichever camp you are in, you will know that Yoga is a 5000-year-old spiritual practice that was born in India. But how did it become a thing?
08:19
Pop it Toys: How Did This Become a Thing?
There is no escaping a face-to-face encounter with a Pop It Toy! Made from silicone, these toys come in all colours, shapes, and sizes and are on every child's wishlist. Marketed as a fidget toy, Pop Its became very popular during the pandemic because of user videos on social media.
05:15
Cadbury's Dairy Milk Gender Role Reversal Ad: How Did This Become A Thing?
Think of iconic Indian ads and the Cadbury's Dairy Milk cricket ad of the 90s will be one of your top 3. But in 2021, a simple gender role reversal of the lead characters created viral history and got people raving about it on social media. We investigate why the new Dairy Milk ad became a thing!
05:52
The IPL Mania: How Did This Become A Thing?
The IPL is an annual event which brings together the sporting and the entertainment world. The stars of cricket from around the world merge with the who's who of corporate India and Bollywood to create cricketing franchises. Sounds exciting! We find out how it became a thing!
06:30