Creating a thought leadership magazine using in-depth UX strategy and optimised for social media
Client
Tata group
Industries
Social Development
Services
Digital magazine
The brief
Tata Review is the Tata group's award-winning thought leadership magazine that goes out every quarter to influencers and key stakeholders. We were asked to create a new digital version that would offer readers a high end user engagement through unique content and design experiences.
Our approach
Tata Review Digital offers up each article through a unique UX interface that is designed to present text, image and video content in highly interactive formats. The magazine is responsive and accessible on a variety of devices and browsers. The use of colours, fonts, design elements and intuitive navigation makes the magazine a pleasure to browse and read. It is social media friendly and each article content can be shared separately.
The Impact
This has resulted in a significant increase in readership and wider reach and better visibility for the magazine. Information about Tata success stories get regularly picked up by the media.
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