Rebranding Gravita India to showcase them as a global leader in recycling
Client
Gravita
Industries
Manufacturing & Recycling
Services
Website development
The brief
Build a website that rebrands Gravita India as a world leader in recycling and highlights their commitment to sustainability and environment.
The challenge
The old website was vast with over 260 pages. Information was scattered and users had a difficult time in navigating the website. We are asked to build a website that provide users with a seamless UX and allow them to find the information they need within few clicks.
Our approach
We focused on these key aspects:
- Robust Information Architecture: We designed a clear and logical structure to allow users to find content easily.
- Content: We wrote clear, easy-to-understand copy to build a global image of the brand.
- Visual appeal: We used real images and videos from their shop floor and offices to build a people-first image of the company.
- SEO: Backlinking and interlinking ensured the user can discover content easily and that then website scores well on SEO parameters.
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