Shubha Madhukar shares tips to help businesses ace their content marketing game in the new year in an article published by Reputation Today
As with any activity with a digital interface, content marketing is also dynamic and one must stay relevant with the changing times to achieve business objectives believes Shubha Madhukar, drawing from her insights and experience of working with some of the most successful businesses in India. In an article for PR and Communications magazine - Reputation Today - she highlights 5 ways a company can ace its content marketing efforts including SEO, personalization, brand archetypes, UGC and omni-presence. Read the article here.