Godrej Group Content

Client

The Godrej Group is among India's leading and most trusted brands. With revenues of over USD 4.1 billion and touching 1.1 billion consumers globally, the Group spans businesses that include consumer goods, security solutions, appliances, real estate and agriculture, among others.

Brief

Godrej businesses are pushing the envelope in the arenas of customer engagement, innovation and sustainability. We were asked to create new content that would help tell these success stories in the media. The content requirement was text and visual formats, including authored articles by senior leaders, for use in its PR and social media campaigns.

Outcome

The Godrej brand content engagement has been on since 2014. We work with the client for ideation and planning. We develop original content based on research and interviews with senior business leaders. The content created is designed to be media-friendly. It includes thought leadership articles, written on behalf of senior leaders. It also includes feature stories, event reports, interviews, case studies, infographics, etc, that are published on several media platforms.

Do you want to showcase your company's success stories? We would love to partner you to generate original content that meets your business needs. Please contact us at solutions@ticworks.com