Sterlite Power The Grid, a digital magazine

Brief

Create a digital asset that showcases the accomplishments and thought leadership of Sterlite Power and establishes it as one of the leaders in the power transmission industry.

Challenge

Our target audience were the technical experts in the power transmission industry. We had to create targeted content that catered to this niche audience which included investors, partners, employees, media and the government. More importantly, this digital asset also had to establish Sterlite Power's position as thought and industry leader.

Approach

We created The Grid (https://thegrid.sterlitepower.com/), a quarterly digital magazine in a contemporary, easy to navigate platform. The content design was aligned to the objectives showcasing the latest innovation breakthroughs at Sterlite Power along with thought leadership articles and industry insights penned by the leadership team.

Results

The first issue was a phenomenal success. It was distributed as a newsletter to all the stakeholders, internal and external, and had a high Open Rate. Both the design and content quality were highly appreciated by the community.

Testimonial

We had engaged TIC to create our digital magazine, The Grid. Over the last two years, this digital magazine has grown into one of our leading external properties. TIC understood our requirement and were able to translate it into exactly the kind of digital asset that we had envisaged. Their creative and content expertise in driving this magazine has been pretty good and has resonated well with our stakeholders"

Monalisa Sahoo, Chief Marketing & Communications Officer, Sterlite Power

If you are looking for a well-designed digital magazine to improve audience engagement, please get in touch at solutions@ticworks.com