CASE STUDIES
Back
Tata Review Digital magazine
Client
The $100 billion Tata group is one of India's biggest and most respected business houses, with operations spread across 100+ independent companies and a global footprint that spans 150 countries.
Brief
Tata Review is the Tata group's award-winning thought leadership magazine that goes out every quarter to influencers and key stakeholders. We were asked to create a new digital version that would offer readers a high end user engagement through unique content and design experiences.
Outcome
Tata Review Digital offers up each article through a unique UX interface that is designed to present text, image and video content in highly interactive formats. The magazine is responsive and accessible on a variety of devices and browsers. The use of colours, fonts, design elements and intuitive navigation makes the magazine a pleasure to browse and read. It is social media friendly and each article content can be shared separately. This has resulted in a significant increase in readership and wider reach and better visibility for the magazine. Information about Tata success stories get regularly picked up by the media.
Testimonial
Tata Sons has been associated with The Information Company (TIC) since 2000. TIC is our partner agency for two of our flagship products namely TataWorld (Tata group's intranet) and Tata Review (Tata groups's quarterly business magazine). TIC's content, design, digital and technical capabilities are par excellence. TataWorld's engagement scores continue to show a steady rise with the support of team TIC, creating engagements and content that help connect ~300,000 Tata employees across the world"Farah Dada, General Manager, Tata Sons
If you are looking for a well-designed digital magazine to improve audience engagement, please get in touch at solutions@ticworks.com
