Tata Motors Annual Report

Client

Tata Motors is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. Its marque can be found on and off-road in over 175 countries around the globe. The Tata Motors family includes Jaguar Land Rover and Tata Daewoo.

Brief

Tata Motors asked us to enhance the 2016 annual report with 40 pages of content that would highlight the company's achievements. Apart from original content, we had to ideate a theme for the annual report and create an eye-catching design.

Outcome

The theme for the future-facing company was 'Towards Tomorrow'. We created a unique look-and-feel using selected colours and design elements. We wrote original content on topics such as Year Gone By, Innovation, Sustainability, Corporate Social Responsibility, Design Language, Connected Vehicles, etc. Images made each layout look attractive and important facts and figures were highlighted for easy readability. The report was appreciated by the client and the investor community.

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