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Tata Trusts Horizons Magazine
Organisation: Tata Trusts
Project: Horizons – print and digital magazine
Client brief
Design a world-class magazine to document and create awareness about the social impact created by Tata Trusts.
Approach
Highlight issues that are aligned to India's development agenda as well as to the UN SDGs using the beneficiary voice. Widen the reach by bringing out the magazine in both print and digital version (https://horizons.tatatrusts.org/)
Results
The magazine has filled a critical gap in the communication and documentation of the incredible work done by Tata Trusts in 'improving the quality of life' of people and communities across India and in helping India achieve its critical development goals. The appreciation feedback received by the target audience demonstrate the value it has created for them.
Testimonial
Our aspiration for Horizons was high – to document stories of change created by Tata Trusts through the beneficiary voices and showcase Tata Trusts' impact to key stakeholders. This was the first time in 125 plus history of Tata Trusts that we were bringing out a magazine. We were confident that TIC could deliver, and they did. Feedback from stakeholders, both internal and external demonstrate the value Horizons has created. The stories also get picked up by English and regional language newspapers. TIC has been my content agency of choice for over 21 years, first at Tata Sons and now at Tata Trusts. They have delivered on every occasion, often against stiff deadlines"Christabelle Noronha, Director-Publications, Tata Trusts
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