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7 content formats that work best for
sustainability communication

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There has been a lot of interest in our work on sustainability communication. While our earlier blog focused on the What, Why and How of sustainability communication, this week, we’re following up with more examples of good storytelling in the sustainability space.

Sustainability content lends itself well to repurposing and showcasing on multiple platforms. From digital to print to videos, there are multiple formats work well for sustainability communication. Here are a few that we find work best:

Sustainability content lends itself well to repurposing and showcasing on multiple platforms. From digital to print to videos, there are multiple formats work well for sustainability communication. Here are a few that we find work best:

1. Microsites help bring alive the sustainability story

A microsite is a great way to share focused content about a topic. With interactivity and visual content, it can help bring your sustainability initiatives into the spotlight. It can also leverage SEO to help connect your organisation with target audiences who have specific interests.

2. Videos can be leveraged on digital and social media

Videos are a great way to creatively showcase your organisation’s initiatives and achievements. One of the most effective and powerful tools to engage with audiences, videos also help increase social engagement. Take a look at the way Aditya Birla Group talks about its Covid initiatives and Hindalco showcases its biodiversity activities.

3. Authored articles on media platforms build brand reputation

Authored articles showcase you as a thought leader in your field, making them among the most effective tools to build brand reputation and establish credibility with your audience. Authored articles help differentiate your organisation from competitors and draw attention to issues that you consider important. Here are a few examples of storytelling through long format articles.

4. Leadership interviews draw attention of stakeholders

The sustainability vision of top leadership powers the organisation. Interviews with key leaders on initiatives, approach, strategy etc helps build credibility and establish thought leadership.

5. Print collateral has greater shelf life

Magazines, reports and brochures can be distributed around offices and sites. They are highly visible, keep your sustainability messaging top-of-mind and provide a good return on investment over a longer period.

6. Infographics makes information interesting

Opt for infographics when you want to convey detailed information and numbers in a visually appealing way. This snackable format makes it easier to read content and share it. Like this!

7. AVs and presentations help engage audiences

Complex narratives become easier to consume through visual presentations of content. AVs and presentations are a better way to tell the story and engage audiences.