Thought leadership and engaging content to promote Godrej's initiatives in the media

The brief

Godrej businesses are pushing the envelope in the arenas of customer engagement, innovation and sustainability. We were asked to create new content that would help tell these success stories in the media. The content requirement was text and visual formats, including authored articles by senior leaders, for use in its PR and social media campaigns.

The Impact

The Godrej brand content engagement has been on since 2014. We work with the client for ideation and planning. We develop original content based on research and interviews with senior business leaders. The content created is designed to be media-friendly. It includes thought leadership articles, written on behalf of senior leaders. It also includes feature stories, event reports, interviews, case studies, infographics, etc, that are published on several media platforms.