Enhancing Grasim's Brand narrative through powerful visual storytelling

The challenge

Content curation, multiple formats, short timeline and technology.

It was important to write a story that would narrate Grasim 75 glorious years in more than just words. We were given the freedom to experiment with the structure and format of the article, and the existing website template. However, that posed to be the biggest challenge was putting together seven decades' worth of monumental work in one 700-word article. Plus, we only had two weeks to curate content, build the narrative and the copy, create the page structure, and code the page.