Gravita India Website

Brief

Build a website that rebrands Gravita India as a world leader in recycling and highlights their commitment to sustainability and environment.

Challenge

The old website was vast with over 260 pages. Information was scattered and users had a difficult time in navigating the website. We are asked to build a website that provide users with a seamless UX and allow them to find the information they need within few clicks.

Approach

We focused on these key aspects::

•  Robust Information Architecture: We designed a clear and logical structure to allow users to find content easily.
•  Content: We wrote clear, easy-to-understand copy to build a global image of the brand.
•  Visual appeal: We used real images and videos from their shop floor and offices to build a people-first image of the company.
•  SEO: Backlinking and interlinking ensured the user can discover content easily and that then website scores well on SEO parameters.

Results

Our work led to an intuitive and modern website that the client greatly appreciated.

Looking for a business-friendly website that is also appealing and interactive? Please get in touch with us at solutions@ticworks.com