Creating Impactful Content Marketing Strategies

Internal Communications: Engaging Employees

Engaging employees is one of HR’s key priorities – essential to driving culture, powering productivity, ensuring safety, and more. In an interconnected and yet diverse business landscape, employees need to be aligned and updated on company policies, business wins, rewards and recognitions, events, leadership insights, and several other key messages.

TIC has developed a sharply focused expertise in Internal Communications, based on years of experience working with large and medium sized organisations. As a leading content writing agency in India, we ensure that employee-centric messages are not only transmitted but truly resonate. Campaigns, intranet content, emailers, videos, logos for initiatives – we are a one-stop shop.

UI/UX: Tailoring User Experiences

Effective communication is rooted in understanding user needs and expectations. Whether crafting content for a website, a digital magazine, or an intranet, it's essential to base it on a thorough UI/UX analysis. This ensures alignment with key stakeholder requirements and user journeys.

Our UX/UI studies are comprehensive, delving deep into communication and business objectives. This data-driven approach aligns business aspirations with user goals, incorporating qualitative data from interviews, surveys, and discussions with key stakeholders. The insights derived enable us to craft a content strategy that truly resonates. Dive into our Vikhroli Cucina case study to see this in action.

Website Content: Creating Impact

A company's website is its digital beacon. We've collaborated with leading corporate entities to curate website content that's impactful, contemporary, and transcends linguistic barriers. Our multilingual prowess ensures your message resonates globally, making every page search-engine optimized and audience-engaging.

We follow a seamless production process that spans planning to information collation to design and content. As a leading content writing agency, our content is impactful, contemporary and global which makes your website look fresh and relevant. Making every page search-engine friendly and informative, our writers and editors craft out just the right copy thus helping facilitate engagement with the target audience.

Tata Group, Aditya Birla Group, Tata Trusts, Rallis, Lupin, Grasim, Ambuja Cement Foundation, Century Enka, Datamatics, Hindalco, Priya Cement, these are just a few of the sites that we have built.

Thought Leadership: Crafting Authority

TIC's expertise in creating brand evangelist content is sharpened by years of collaboration with India’s top brands. Crafting thought leadership content with us goes beyond mere words. We delve into brand positioning, topic identification, and gather insights through research and interviews, ensuring every narrative stands out.

We create thought leadership content that includes white papers, case studies, research reports, industry reports, investor communications, sustainability communications, speeches by CXOs, and more.

Authored Articles: Voices that Matter

TIC excels in crafting content that showcases the voice of a corporate brand as well as senior leaders and CXOs. Our authored articles have empowered senior executives to establish their thought leadership and foster meaningful connections. With over 20 years of experience, we bring a genuine business sense and communication expertise, authoring articles across diverse sectors.

We write 100+ authored articles for clients across industries such as automotive, aviation, chemical, consumer products, energy, engineering, IT, insurance, oil & gas, pharma, mining, manufacturing, and infrastructure.

Blogs: Insights and Opinions

Blogs serve as a dynamic platform for companies to engage with stakeholders, nurture enthusiasts, and educate newcomers. Being one of the most trusted content writing agencies in India, we curate and manage vibrant blogs and vlogs across sectors, be it entertainment or technology.

We help create and maintain the most exciting or intellectual blogs and vlogs for our clients spread across sectors. Whether it is entertainment or technology we do it all. Our prolificacy and expertise is evident, with nearly three dozen blogs crafted monthly.

Infographics: Visual Storytelling

In today's digital age, data visualization is paramount. We transform content into data-centric, visually appealing infographics, ensuring information is both digestible and memorable. Our expertise aids clients in seamlessly integrating visual storytelling into their regular communication – thus ensuring that even complex topics like ESG and financial data is presented appealing.

Data visualisation, long infographics, illustrations, iconography-based storytelling – we create visual narratives that tell the story.

Social Media Campaigns: Powering Brand Narratives

Effective social media campaigns hinge on well-conceptualized, implemented, and communicated messages. We've been the preferred content marketing agency for major Indian corporates, supporting them in articulating their visions and sharing their success stories.

Aditya Birla Group, Tata Motors, Hindalco, Godrej Design Dekko, and Strides Pharma are some of our esteemed clients under this category.

Video Scripts: Narratives in Motion

In the visual age, videos are the narrative medium par excellence. Our adept content writers craft scripts for diverse formats, ensuring the message aligns with the theme and pitch.

Collaborations include esteemed organizations like Hindalco, Arshiya, Polycab, Sterling & Wilson, Aditya Birla Group and Tata Sons.

Feature Stories: Crafting Narratives

Every story is unique, and as corporate storytellers, we bring them to life. Our methodical approach involves research, interviews, and field visits, ensuring authenticity. We write articles on a vast range of topics – from tech to taste, sustainability to solar energy, innovation to investments.

Our passion has garnered collaborations with giants like Tata Sons, Aditya Birla Group, Sterlite, RPG Group, and more – with stories presented online in the form of digital magazines, newsletters, website content, etc.

Annual Reports: Transparent Storytelling

Effective investor communication is pivotal. With our vast experience, we understand diverse business sectors and their communication nuances. From integrated reports to sustainability narratives, our corporate storytelling ensures transparency and engagement.

Our portfolio boasts projects with industry leaders like Tata Chemicals, Cipla, Sanofi India and Tata Motors.

Visual Storytelling: Painting Pictures with Words

In an age dominated by visuals, the power of visual storytelling cannot be understated. At TIC, we believe that a well-told story can be amplified manifold when paired with the right visuals. Our team of content creators and graphic designers collaborate to weave narratives that captivate both the eye and the mind. From infographics and animated videos to interactive presentations, we ensure that your message is not just heard, but also seen and remembered. Our visual storytelling techniques are designed to engage, inform, and inspire, turning viewers into advocates for your brand.

Events: Crafting Memorable Experiences

Events are more than just gatherings; they're experiences that leave lasting impressions. At TIC, we understand the nuances of creating content for events that resonates with attendees and leaves a mark.

Whether it's a product launch, corporate seminar, or a grand gala, our team crafts narratives that align with the event's theme and objectives. From compelling invitations and engaging presentations to memorable speeches and follow-up content, we ensure every touchpoint is impactful. We help you leverage your events for greater reach and impact. Partner with TIC to transform your events from mere occasions to shareworthy experiences.

Languages We Offer

Our services include translations into a multitude of languages, ensuring your content resonates with diverse audiences around India and across the globe. From regional Indian languages to international languages, we help you seamlessly reach out to your audience, no matter where they are.