Our Services
Thought Leadership Content
Strategic narratives that transform business
We believe that impactful content can help you position yourself as a thought leader in your industry and drive business success.
At TIC, we go beyond the conventional to craft thought-provoking and impactful content. Our strategic 4Di framework ensures that communication is aligned with objectives, brand positioning, stakeholders, audiences and KPIs.
From editorial strategy and planning to delivery, our editorial team transforms your vision into compelling brand narratives. We delve into brand positioning, editorial strategy, and gather insights through research and interviews, ensuring every story stands out.
Our expertise spans long-form content, industry reports, investor communication, sustainability communication, CXO speeches, white papers, case studies, blogs and more.
UX Design Strategy
Data-driven design for engaging digital experiences
In the ever-evolving digital landscape, the effectiveness of a website, app or any digital product is tied to the quality of user experience (UX) it delivers.
At TIC, user-centricity is at the core of our approach. Our UX Design Strategy is tailored to uncover your users' preferences and guide data-driven decisions, ensuring your website not only captivates visually but also drives business outcomes. Supported by our 5D framework, we delve into the user psyche, comprehending motivations, needs, and pain points to craft meaningful digital experiences that are not only functional but also delightful to use.
In addition, we offer website design and development solutions that seamlessly integrate with our UX strategy. We are also delighted to present the alternative of exclusively delivering a UX Design Strategy, inclusive of information architecture and low-fidelity wireframes. This can serve as a foundation for the design and development of your platform.
Website design & development
Our expertise lies in building high-performing corporate websites that seamlessly integrate strategy, content, design, technology, and data analytics. We specialise in holistic web-development that is backed by a strong foundation of Information Architecture (IA), User Interface (UI), User Experience (UX), design framework (like NCPI and VIMM), and discoverability strategies.
Our expertise lies in leveraging UX design principles to build intuitive and user-friendly websites with seamless navigation. With over 20+ years of experience, we have honed our skills in developing mobile-first and responsive websites for optimal viewing across devices. Backed by robust SEO strategies and optimised content, we ensure that websites get the online visibility they deserve.
Taking our website development capabilities to next level is our custom-built CMS that is designed to empower you with effortless control over your content and updates. Alternatively, we can also maintain the website ensuring that it stays up to date and optimised for peak performance.
Internal Communication
Creative communication for collaborative workplaces
Effective internal communication is the backbone of a successful organisation. Our internal communication solutions help you communicate with your employees strategically and effectively.
We design communication strategies and deliver compelling campaigns that streamline the flow of information within the organisation and help in building a cohesive and collaborative work environment. Our focus is on creating communication that aligns employees with organisational goals and values and strengthens the work culture. We understand the nuances of language and tone and the sensitivities associated with employee communication and that helps us in delivering content that is on point and in line with the organisation's communication goals.
Our internal communication mandates span leadership communication, employee engagement campaigns and employer branding.
Digital Magazines
Competitive edge with a new 'owned media' asset
Digital Magazines are a groundbreaking 'owned media' asset that take your content strategy beyond websites and blogs. Digital magazines enable you to create multi-media stories that your users can engage with anytime and anywhere. Moreover, the visual, media-rich format brings to life narratives that are easy to share across platforms and devices giving your brand a distinguished identity. Additionally, it fortifies your digital initiatives for enhanced discoverability, improved search rankings, increased engagement, and higher conversions.
We are at the forefront of pioneering cutting-edge Digital Magazines—a seamless fusion of content, design, and technology that breathes life into your brand. Over the past few years, we've successfully launched a series of such magazines consecutively for leading brands, garnering immense love from both our clients and their audiences.
Experiential print publications for effective branding
Print never goes out of style, and our team, with backgrounds in journalism, management, marketing, and communication, excels in creating publications that enhance your brand.
Our expertise lies in managing projects from planning to production. Whether it is corporate magazines, annual reports, books, or any print publication, we specialise in delivering content that adds value and matches the dynamism of digital media. Our strengths lie in incorporating interactive elements such as augmented reality (AR) features or QR codes leading to immersive content. This not only captures attention but also enhances brand recall through memorable interactions.
At TIC, we cover various themes – thought leadership, social responsibility, sustainability, innovation, leadership stories, special editions, people's voices, safety & legal handbooks. Our goal is to create publications that endure, elevating your brand in the print world.
