Building a cohesive and purpose-led organisation can feel overwhelming in today's hyper-connected workspaces. But what if you could align your core values and purpose without the friction and confusion?

With TIC’s Purpose Communication Toolkit, you will have a streamlined approach that drives employee engagement and long-term success—without the usual challenges.

WHY YOU SHOULD PRIORITISE PURPOSE AND VALUES COMMUNICATION

Values communication goes beyond ethics and fair practices—it's about fostering a unified and aligned culture
Unified Workplace Culture

UNIFIED WORKPLACE CULTURE

Cultivate a values-driven environment that aligns employees toward a common purpose.

Boosted Engagement

BOOSTED ENGAGEMENT

Purpose-led teams are more passionate and committed to achieving organizational goals.

Strengthened Brand Trust

STRENGTHENED BRAND TRUST

Purpose-aligned organizations earn trust from stakeholders, elevating brand reputation internally and externally.

WHY CHOOSE TIC AS YOUR PURPOSE & VALUES COMMS PARTNER

25+ years of experience in purpose-driven communication

25+ years of experience in purpose-driven communication

TIC has been the internal communication agency of choice for some of India's biggest and best companies, such as the Tata Group, Aditya Birla Group, Sanofi India, and Mahindra Group, to name a few.

Deep understanding of organisational needs

Deep understanding of organisational needs

With an expertise in crafting impactful narratives that resonate with diverse workforces and align internal values with business objectives.

Insights into employee psyche

Insights into the employee psyche

With a nuanced understanding of employee psychology, we cultivate a unified, values-driven workplace culture, inspiring connection, motivation, and shared direction

Creative Campaigns that Connect

Creative Campaigns that Connect

Our engaging and, relatable content will bring your values to life, fostering a values-driven culture that resonates across diverse workforces. Our campaigns are designed to drive organisational alignment, employee loyalty, and long-term engagement.

OUR PURPOSE & VALUES CAMPAIGNS

With over 25 years of experience, TIC has partnered with industry leaders like Aditya Birla Group and Mahindra Group. These company-wide campaigns sought to cascade the brand philosophy (Rise 2.0) and reinforce brand values (Aditya Birla Group) across verticals and create a lasting impact on employees.
  • The Rise 2.0 Campaign

    Mahindra Group: The Rise 2.0 Campaign

  • The Purpose Campaign

    Aditya Birla Group: The Purpose Campaign
    (ABG Purpose Stories and Handbook)

TIC’S PURPOSE AND VALUES COMMUNICATION TOOLKIT

With our comprehensive communication plan, your organisation’s purpose will become a cornerstone of your culture, engaging employees and driving long-term alignment.

Here’s what’s included:

1

Leaderspeak

Showcase your leadership’s vision for organisational purpose, shared through videos and Emailers.

2

Values @ Work

Inspire employees by highlighting real-life examples of how they bring values to life. Delivered through emailers.

3

Promotional Material

Reinforce your purpose with visually engaging posters, infographics, emailers, and desktop wallpapers.

4

Employee Stories

Feature stories of employees living the values. Available in newsletters, videos, and handbooks.

GET IN TOUCH WITH US FOR DETAILS

About TIC

We are on a mission to empower organisations with communication that strengthens their brand and aligns stakeholders with their brand purpose.

We are committed to crafting immersive brand experiences, fostering impactful leadership communication, engaging your employees, and cementing your position as a thought leader in your industry.

Backed by over two decades of experience, we have created award-winning communication campaigns, websites and platforms, and compelling thought leadership content for some of India’s biggest corporate powerhouses.

At TIC, we prioritise you and your success at every stage.

Partner with TIC

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