Enhancing print communication using storytelling for Chambal Fertilisers
Client
Chambal Fertilisers
Industries
Chemicals
Services
The brief
Create a comprehensive compendium highlighting the diverse array of social benefit programs administered by Chambal Fertiliser's CSR division. This publication should meticulously document each initiative, providing in-depth insights into their scope, impact, and the tangible benefits accrued.
The challenge
Creating a new and contemporary design that met the client’s exacting standards. This design also demanded the capability to effectively display a wealth of information for each initiative, ensuring clarity and accessibility throughout.
Our approach
The process started with collating information provided by the client and writing a concise and impactful copy that emphasised key points. This copy was then adapted to a design option that seamlessly blended the use of infographics with a traditional layout. Images provided by the client were used to complement the copy and enhance overall engagement.
The Impact
The diverse CSR efforts undertaken by Chambal Fertilisers was meticulously curated into a vibrant and uplifting coffee table book. This publication gave an insightful portrayal of Chambal's commitment to social responsibility and gained appreciation from all stakeholders.
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