Building a digital asset that would cement Sterlite Power as an industry leader
Client
Sterlite Power
Industries
Power & Transmission
Services
Digital magazine
The brief
Create a digital asset that showcases the accomplishments and thought leadership of Sterlite Power and establishes it as one of the leaders in the power transmission industry.
The challenge
Our target audience were the technical experts in the power transmission industry. We had to create targeted content that catered to this niche audience which included investors, partners, employees, media and the government. More importantly, this digital asset also had to establish Sterlite Power's position as thought and industry leader.
Our approach
We created The Grid (https://thegrid.sterlitepower.com/), a quarterly digital magazine in a contemporary, easy to navigate platform. The content design was aligned to the objectives showcasing the latest innovation breakthroughs at Sterlite Power along with thought leadership articles and industry insights penned by the leadership team.
The Impact
The first issue was a phenomenal success. It was distributed as a newsletter to all the stakeholders, internal and external, and had a high Open Rate. Both the design and content quality were highly appreciated by the community.
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