Elevating Tata Review magazine with engaging content and design
Client
Tata group
Industries
Social development
Services
The brief
What does it take to showcase a global corporate brand? A unique blend of story-telling and corporate messaging. That's the brief for Tata Review, an award-winning magazine that is shared with decision makers and influencers from the business, government, media and investor worlds.
Our approach
Every quarter, we ideate, plan, write, design and produce a 100+ page magazine with original content from around the world. A full-fledged magazine, Review has articles, interviews with senior leaders, infographics, photo galleries, columns by experts, etc. We have used technology to elevate the magazine from a pure print experience into an interactive medium – readers can view and play associated videos on their smartphones by scanning embedded codes through our Tata Review app.
Tata Review content is of an extremely high quality – it is shared on social media via official Tata handles and it is hosted on Tata's global websites and the group intranet. The content is often picked up by media as a source of accurate information about Tata.
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