Dilasa, Hindalco Newsletter

Brief

To create an internal newsletter to give Hindalco employees hope and reassurance in the wake of the covid-19 crisis.

Execution:

Challenge

Hindalco's employees, their families, and extended families were affected during the pandemic and were feeling isolated and helpless. The internal newsletter needed to restore faith and give hope to the employees when the world seemed bleak during the pandemic.

Approach

The idea for the newsletter came from an employee at a town hall meeting. We created 'Dilasa' which translates to reassurance and hope and reflects what the newsletter is about.

In the newsletter, we highlighted people's plight, the losses incurred, and how everyone sailed the storm together. Stories of employees all across India were featured. The newsletter also gave spotlight to taskforce workers, medical and paramedic staff, and general employees and their valuable contributions.

The newsletter was circulated through WhatsApp, e-mail, and the company intranet.

Results

'Dilasa' had a very high readership and boosted the employee's morale. The newsletter was successful in giving people a feeling of togetherness and spotlighting the contributions of people and how they battled through the pandemic and emerged victorious together.

'Dilasa' won gold at the Afaqs! Digies Digital Awards 2022 under the 'Best Internal Communication' Category.

Testimonial

"We are delighted with the results delivered by TIC. First, they understood our requirement clearly and were able to translate it into exactly the kind of work that we had envisaged. Secondly, the project was delivered well within the timeline. The end result was a high level of engagement from employees of all departments and various levels of leadership, and a very satisfying campaign!"
— Charu Gouniyal, Senior Vice President, Hindalco Industries Ltd.

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